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Creative strategies that work
Brands people remember
From chaos to structure
From insight to growth
A brand’s DNA – discovered
and defined
Brands people remember
From chaos to structure
From insight to growth
A brand’s DNA – discovered
and defined
Lena Deputatova
For 14 years, I’ve been creating strategies that shape brands and spark loyalty, uncovering unexpected solutions that fuel growth and build lasting brand identities.
I uncover what a brand truly means to its audience and turn those insights into a single, cohesive strategy — from the first introduction to decades of growth. Every element works together with clear purpose and perfect alignment.
Just as a person’s DNA defines their appearance, temperament, and uniqueness, a brand is no different. Its DNA shapes its qualities, tone, and essence — the very things that make it stand out. Together, we can craft a unique DNA that sets your brand apart.
I uncover what a brand truly means to its audience and turn those insights into a single, cohesive strategy — from the first introduction to decades of growth. Every element works together with clear purpose and perfect alignment.
Just as a person’s DNA defines their appearance, temperament, and uniqueness, a brand is no different. Its DNA shapes its qualities, tone, and essence — the very things that make it stand out. Together, we can craft a unique DNA that sets your brand apart.
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For 14 years, I’ve been creating strategies that shape brands and spark loyalty, uncovering unexpected solutions that fuel growth and build lasting brand identities.
I uncover what a brand truly means to its audience and turn those insights into a single, cohesive strategy — from the first introduction to decades of growth. Every element works together with clear purpose and perfect alignment.
Just as a person’s DNA defines their appearance, temperament, and uniqueness, a brand is no different. Its DNA shapes its qualities, tone, and essence — the very things that make it stand out. Together, we can craft a unique DNA that sets your brand apart.
I uncover what a brand truly means to its audience and turn those insights into a single, cohesive strategy — from the first introduction to decades of growth. Every element works together with clear purpose and perfect alignment.
Just as a person’s DNA defines their appearance, temperament, and uniqueness, a brand is no different. Its DNA shapes its qualities, tone, and essence — the very things that make it stand out. Together, we can craft a unique DNA that sets your brand apart.
Creative strategies that work
Brands people remember
From chaos to structure
From insight to growth
A brand’s DNA — discovered and defined
Brands people remember
From chaos to structure
From insight to growth
A brand’s DNA — discovered and defined
Lena Deputatova
L
e
n
u
c
i
o
en
BRAND
IDEA
How it's created
or
IDEA
BRAND
How it's created
or
CREATIVITY IS AS MUCH ABOUT STRUCTURE AS IT IS ABOUT IMAGINATION
Lenucio?
Why
Translating complicated into simple
Experience, analysis, and vision that bring ideas to life in a fresh, modern way
Bringing structure to creativity, because even the best ideas need a clear route
A breadth of ideas – from the tiniest paperclip to the biggest rocket ship
CREATIVITY IS AS MUCH ABOUT STRUCTURE AS IT IS ABOUT IMAGINATION
Lenucio?
Why
Translating complicated into simple
Experience, analysis and a clear vision allow you to create a state-of-the-art product
Bringing structure to creativity, because even the best ideas need a clear route
A breadth of ideas – from the tiniest paperclip to the biggest rocket ship
CREATIVITY IS AS MUCH ABOUT STRUCTURE AS IT IS ABOUT IMAGINATION
Lenucio?
Why
Complex concepts in clear language
Experience, analysis and a clear vision allow you to create a state-of-the-art product
Systematizing tasks, because even creativity needs a clear route
The breadth of ideas from the latchkey to the comet
A breadth of ideas – from the tiniest paperclip to the biggest rocket ship
Bringing structure to creativity, because even the best ideas need a clear route
Experience, analysis, and vision that bring ideas to life in a fresh, modern way
Translating complicated into simple
Owner of a bar
Anton Rakovsky
When Elena joined the project, I had already chosen a bold name for the Fatalist bar, designed a logo, and secured a space. From there, she drove the concept forward at incredible speed, bringing to life a rebellious bar in Valencia. We worked extensively online, creating humorous social media content, customizing ads, and developing unconventional ideas for outdoor advertising. I was impressed by her structured approach, her willingness to take responsibility, and her readiness to tackle even the toughest challenges.
Owner of restaurants
Artem Samokhvalov
The scope of what we’ve accomplished together is hard to believe. We launched during the pandemic, created unique set menus and cocktail lists, boosted sales, opened a Georgian restaurant, and even went on a hunt for the perfect khinkali taster, developed naming conventions, built websites, and organized events. The only thing we haven’t done is fly to the moon — but if that day comes, I know I have a reliable creative partner to go with.
Project director
Irina Sokolova
We worked together on an HR brand project for an oatmeal cookie factory. It was a challenging task, but we created an appealing company image based on brand archetypes. Through a creative message, a well-designed website, and engaging promotional materials, we conveyed our mission and the value of working at our company to potential employees.
Owner of a beauty company
Sergey Koreshkov
Elena is passionate and brimming with creative ideas that inspire. She has a sharp eye for detail and the ability to turn the boldest concepts into clear and structured solutions. We’ve built brands from the ground up together, designed websites, and developed impactful advertising images, consistently delivering amazing results.
What we pulled off
together
Owner of a bar
Anton Rakovsky
When Elena joined the project, I had already chosen a bold name for the Fatalist bar, designed a logo, and secured a space. From there, she drove the concept forward at incredible speed, bringing to life a rebellious bar in Valencia. We worked extensively online, creating humorous social media content, customizing ads, and developing unconventional ideas for outdoor advertising. I was impressed by her structured approach, her willingness to take responsibility, and her readiness to tackle even the toughest challenges.
Owner of restaurants
Artem Samokhvalov
The scope of what we’ve accomplished together is hard to believe. We launched during the pandemic, created unique set menus and cocktail lists, boosted sales, opened a Georgian restaurant, and even went on a hunt for the perfect khinkali taster, developed naming conventions, built websites, and organized events. The only thing we haven’t done is fly to the moon — but if that day comes, I know I have a reliable creative partner to go with.
Project director
Irina Sokolova
We worked together on an HR brand project for an oatmeal cookie factory. It was a challenging task, but we created an appealing company image based on brand archetypes. Through a creative message, a well-designed website, and engaging promotional materials, we conveyed our mission and the value of working at our company to potential employees.
Owner of a beauty company
Sergey Koreshkov
Elena is passionate and brimming with creative ideas that inspire. She has a sharp eye for detail and the ability to turn the boldest concepts into clear and structured solutions. We’ve built brands from the ground up together, designed websites, and developed impactful advertising images, consistently delivering amazing results.
What we pulled off
together
Anton Rakovsky
Owner of a bar
When Elena joined the project, I had already chosen a bold name for the Fatalist bar, designed a logo, and secured a space. From there, she drove the concept forward at incredible speed, bringing to life a rebellious bar in Valencia. We worked extensively online, creating humorous social media content, customizing ads, and developing unconventional ideas for outdoor advertising. I was impressed by her structured approach, her willingness to take responsibility, and her readiness to tackle even the toughest challenges.
Artem Samokhvalov
Owner of restaurants
The scope of what we’ve accomplished together is hard to believe. We launched during the pandemic, created unique set menus and cocktail lists, boosted sales, opened a Georgian restaurant, and even went on a hunt for the perfect khinkali taster, developed naming conventions, built websites, and organized events. The only thing we haven’t done is fly to the moon — but if that day comes, I know I have a reliable creative partner to go with.
Irina Sokolova
Project director
We worked together on an HR brand project for an oatmeal cookie factory. It was a challenging task, but we created an appealing company image based on brand archetypes. Through a creative message, a well-designed website, and engaging promotional materials, we conveyed our mission and the value of working at our company to potential employees.
Sergey Koreshkov
Owner of a beauty company
Elena is passionate and brimming with creative ideas that inspire. She has a sharp eye for detail and the ability to turn the boldest concepts into clear and structured solutions. We’ve built brands from the ground up together, designed websites, and developed impactful advertising images, consistently delivering amazing results.
What we pulled off
together
No fluff No filler
> Brand meaning that sticks
> Creative strategies
> Creative concepts
> Sales-driven websites
> Visual identity
> Brand name and voice
> Compelling ad imagery
Extra Strategic Services
- PR campaigns that actually build positioning.
- Brand positioning that sticks in people’s minds.
- Photo & video concepts that show your brand DNA.
- Ad imagery with depth and impact.
Digital Strategy and
Website as a Brand Space
Website as a Brand Space
A website isn’t just an online address — it’s a digital platform that reflects your brand’s philosophy, strengthens audience connection, and reinforces positioning.
How we work:
This process takes the headache out of website creation and gives you not just a site, but a connected digital ecosystem that works with your strategy.
How we work:
- Dive into the brand: analyze brand DNA, meaning, and strategy.
- Define digital touchpoints: your site as a tool for image, sales, or engagement.
- Create the concept: tone of voice, visual direction, key messages.
- Build a content strategy: photo, video, illustrations.
- Develop a clear action plan: production briefs for your team.
This process takes the headache out of website creation and gives you not just a site, but a connected digital ecosystem that works with your strategy.
Mentoring and
Strategic Marketing
Strategic Marketing
If you have a marketing department but lack fresh ideas and clear structure, I can step in to bring creativity, organize your system, and strengthen your team. This isn’t about short-term campaigns — it’s about building a deep brand strategy with meaning that makes your brand recognizable and in demand. I help set up your work and processes with a focus on results while avoiding unnecessary chaos.
The program adapts to your current needs. We’ll run brainstorming sessions, and after each meeting you’ll have a clear task to work on. At the next session, we’ll review and refine it. To make sure we speak the same language, I provide materials to deepen your understanding of marketing and branding basics, plus tools for structured work.
The program adapts to your current needs. We’ll run brainstorming sessions, and after each meeting you’ll have a clear task to work on. At the next session, we’ll review and refine it. To make sure we speak the same language, I provide materials to deepen your understanding of marketing and branding basics, plus tools for structured work.
Visual Strategy and Storytelling
I create visuals that work. Not random graphics — a full brand style that shows who you are, what you stand for, and why it matters. Every detail speaks your brand’s language and connects with your audience.
Creative Brand Strategy or Concept
A creative strategy is a plan that shapes a clear, unified image of your brand — defining its positioning, meaning, tone of voice, and creative direction. Strategy is WHAT we’re building and WHY.
A creative concept is the tool for bringing that idea to life — expressing the brand visually, verbally, and emotionally.
Concept is HOW we express the brand idea.
What you’ll get:
A creative concept is the tool for bringing that idea to life — expressing the brand visually, verbally, and emotionally.
Concept is HOW we express the brand idea.
What you’ll get:
- A complete brand strategy or concept in one presentation.
- A brand platform (mission, values, personality, emotions).
- Positioning and competitive advantages.
- Recommendations and technical briefs for production.
Brand Audit: Meaning, Positioning, Strategy
A deep dive into your brand — analyzing how well your values, strategy, and messaging align with how your audience actually sees you and with your business goals. You’ll fill out a brief and we’ll go through interviews before we start.
What you’ll get:
This isn’t just a marketing review — it’s strategic diagnostics to understand how your brand is seen today and where it should go next.
What you’ll get:
- An analysis of your brand and market position — and how well it matches your intended message.
- A review of your marketing tools and channels, with recommendations to strengthen your strategy.
- Opportunities for growth — ways to sharpen your positioning and make your brand consistent.
This isn’t just a marketing review — it’s strategic diagnostics to understand how your brand is seen today and where it should go next.
Strategy session
A deep-dive session where we break down your brand’s DNA, review your current strategy, identify strengths and weaknesses, and — most importantly — find growth points and new meaning.
What you’ll get:
This session can be a standalone service or part of a more in-depth brand development process.
What you’ll get:
- A clear understanding of where your brand stands now and where it needs to go.
- Insights and ideas to strengthen your brand strategy.
- The push to take action, even if you’re not yet ready for large-scale changes.
This session can be a standalone service or part of a more in-depth brand development process.
I have a direct line to the universe
For finding ideas –
and I work online from anywhere on the planet
and I work online from anywhere on the planet
I have a direct line to the universe
For finding ideas — and I work online from anywhere on the planet
Strategy session
A detailed session where we take apart the brand DNA together, analyze the current strategy, identify strengths and weaknesses, and most importantly, find growth points and new meanings.
What you'll get:
The session can be a stand-alone service, or it can be part of a deeper branding effort.
What you'll get:
- A clear understanding of where your brand is now and where it needs to go.
- Insights and hypotheses to help strengthen your brand strategy.
- Push for action, even if you're not yet ready to make sweeping changes.
The session can be a stand-alone service, or it can be part of a deeper branding effort.
Brand Audit: Meaning, Positioning, Strategy
A deep dive into your brand — analyzing how well your values, strategy, and messaging align with how your audience actually sees you and with your business goals. You’ll fill out a brief and we’ll go through interviews before we start.
What you’ll get:
This isn’t just a marketing review — it’s strategic diagnostics to understand how your brand is seen today and where it should go next.
What you’ll get:
- An analysis of your brand and market position — and how well it matches your intended message.
- A review of your marketing tools and channels, with recommendations to strengthen your strategy.
- Opportunities for growth — ways to sharpen your positioning and make your brand consistent.
This isn’t just a marketing review — it’s strategic diagnostics to understand how your brand is seen today and where it should go next.
Creative Brand Strategy or Concept
A creative strategy is a plan that shapes a clear, unified image of your brand — defining its positioning, meaning, tone of voice, and creative direction. Strategy is WHAT we’re building and WHY.
A creative concept is the tool for bringing that idea to life — expressing the brand visually, verbally, and emotionally.
Concept is HOW we express the brand idea.
What you’ll get:
A creative concept is the tool for bringing that idea to life — expressing the brand visually, verbally, and emotionally.
Concept is HOW we express the brand idea.
What you’ll get:
- A complete brand strategy or concept in one presentation.
- A brand platform (mission, values, personality, emotions).
- Positioning and competitive advantages.
- Recommendations and technical briefs for production.
Mentoring and
Strategic Marketing
Strategic Marketing
If you have a marketing department but lack fresh ideas and clear structure, I can step in to bring creativity, organize your system, and strengthen your team. This isn’t about short-term campaigns — it’s about building a deep brand strategy with meaning that makes your brand recognizable and in demand. I help set up your work and processes with a focus on results while avoiding unnecessary chaos.
The program adapts to your current needs. We’ll run brainstorming sessions, and after each meeting you’ll have a clear task to work on. At the next session, we’ll review and refine it. To make sure we speak the same language, I provide materials to deepen your understanding of marketing and branding basics, plus tools for structured work.
The program adapts to your current needs. We’ll run brainstorming sessions, and after each meeting you’ll have a clear task to work on. At the next session, we’ll review and refine it. To make sure we speak the same language, I provide materials to deepen your understanding of marketing and branding basics, plus tools for structured work.
Visual Strategy and Storytelling
I create visuals that work. Not random graphics — a full brand style that shows who you are, what you stand for, and why it matters. Every detail speaks your brand’s language and connects with your audience.
Digital Strategy and Website as a Brand Space
A website isn’t just an online address — it’s a digital platform that reflects your brand’s philosophy, strengthens audience connection, and reinforces positioning.
How we work:
This process takes the headache out of website creation and gives you not just a site, but a connected digital ecosystem that works with your strategy.
How we work:
- Dive into the brand: analyze brand DNA, meaning, and strategy.
- Define digital touchpoints: your site as a tool for image, sales, or engagement.
- Create the concept: tone of voice, visual direction, key messages.
- Build a content strategy: photo, video, illustrations.
- Develop a clear action plan: production briefs for your team.
This process takes the headache out of website creation and gives you not just a site, but a connected digital ecosystem that works with your strategy.
Extra Strategic Services
- PR campaigns that actually build positioning.
- Brand positioning that sticks in people’s minds.
- Photo & video concepts that show your brand DNA.
- Ad imagery with depth and impact.
Lenucio
Creative advertising is about speaking your audience’s language — one of meaning and value. It’s about making your brand resonate across every channel, stand out in the crowd, and spark recognition. So that when a client chooses you, it’s intentional — and with real interest.