Naming, logo and corporate identity
The name Guide works on several levels. In everyday language, it’s a companion who helps you find your way. In astronomy, a «guide telescope» is a smaller scope mounted next to the main one, used to achieve precise focus. Both meanings reinforce the idea of direction, clarity, and accuracy — qualities that perfectly fit an optical brand.
A play on the name and brand voice:
The first letters of the logo represent a pair of glasses, creating a recognizable image. The visual style uses bright colors, which are unusual for optical stores. The chosen brand archetype was «The Creator.» Eyewear design was intended to be unconventional, and so the choice of colors fully matched the brand’s character.
A play on the name and brand voice:
- A guide into the world of good vision, helping everyone find their way.
- The brand’s voice should be intelligent, but also be an engaging storyteller. Phrases such as «Guided advice», «Guided choice», «Eyewear style guide», «Your personal guide».
The first letters of the logo represent a pair of glasses, creating a recognizable image. The visual style uses bright colors, which are unusual for optical stores. The chosen brand archetype was «The Creator.» Eyewear design was intended to be unconventional, and so the choice of colors fully matched the brand’s character.
Bright Vision, Because Why Not?
Naming,
logo and corporate identity
logo and corporate identity
The name Guide works on several levels. In everyday language, it’s a companion who helps you find your way. In astronomy, a «guide telescope» is a smaller scope mounted next to the main one, used to achieve precise focus. Both meanings reinforce the idea of direction, clarity, and accuracy — qualities that perfectly fit an optical brand.
A play on the name and brand voice:
The first letters of the logo represent a pair of glasses, creating a recognizable image. The visual style uses bright colors, which are unusual for optical stores. The chosen brand archetype was «The Creator.» Eyewear design was intended to be unconventional, and so the choice of colors fully matched the brand’s character.
A play on the name and brand voice:
- A guide into the world of good vision, helping everyone find their way.
- The brand’s voice should be intelligent, but also be an engaging storyteller. Phrases such as «Guided advice», «Guided choice», «Eyewear style guide», «Your personal guide"
The first letters of the logo represent a pair of glasses, creating a recognizable image. The visual style uses bright colors, which are unusual for optical stores. The chosen brand archetype was «The Creator.» Eyewear design was intended to be unconventional, and so the choice of colors fully matched the brand’s character.
Bright Vision, Because Why Not?
Advertising image
The idea was to use key brand colors and geometric backgrounds when creating visual content for the website.
The photoshoot of the frames was planned with a variety of props so that the brand’s social media presence would immediately look creative and eye-catching.
The photoshoot of the frames was planned with a variety of props so that the brand’s social media presence would immediately look creative and eye-catching.
Website
The site is designed in the company colors and with a reflection of the brand's character: bright, clear, extraordinary.
Advertising image
The idea was to use key brand colors and geometric backgrounds when creating visual content for the website.
The photoshoot of the frames was planned with a variety of props so that the brand’s social media presence would immediately look creative and eye-catching.
The photoshoot of the frames was planned with a variety of props so that the brand’s social media presence would immediately look creative and eye-catching.
Website
The site is designed in the company colors and with a reflection of the brand’s character: bright, clear, extraordinary.
Lenucio
Creative advertising is about speaking your audience’s language — one of meaning and value. It’s about making your brand resonate across every channel, stand out in the crowd, and spark recognition. So that when a client chooses you, it’s intentional — and with real interest.