Developed logos for the series
From Idea to Execution: Full-Scale Brand Photoshoot
We developed the concept, production, and organization of the brand’s photoshoot. Finding unusual backgrounds is one of our favorite approaches in product photography — and for DEW, it perfectly captured the spirit of the brand. The resulting images became the foundation of the promotional materials, highlighting the bright, aesthetic character of the products.
As the product line grew, the brand identity evolved naturally. The first direction emphasized light, aquatic, airy notes. Later, with the introduction of the EXTRA and BASIC series, the visuals shifted toward bold contrasts — from fresh to fiery — all while staying true to the brand.
When we began the project, the client only had a single 3D model of the bottle. Waiting for the real batch wasn’t an option, so we took a risk: we built the design around stylish minimalism. It worked.
Unconventional Backgrounds — Our Favorite Part of Product Shoots