Set Menu «OGNEisms»
OGNEizms was the author’s set menu for the restaurant Ogonyok My Soul (Ivanovo), created for the V Festival of Contemporary Art The First Factory of Avant-garde with support from AZ Museum, one of Russia’s leading private museums.
Each dish was dedicated to a different avant-garde trend — Cubofuturism, Rayonism, Linism, Orphism, Abstractionism — turning gastronomy into an artistic journey.
Each dish was dedicated to a different avant-garde trend — Cubofuturism, Rayonism, Linism, Orphism, Abstractionism — turning gastronomy into an artistic journey.
The menu was developed together with chef Evgeny Kalinin.
I created a menu and cocktail card concepts that became part of the brand. Not templates, but unexpected moves, visuals, and ideas that engage.
Each menu in this section is not just design, but a story — one that enhances sales and transforms a guest’s visit into an experience. The goal is always to create a «purple elephant» among the gray: something noticed, remembered, and worth returning for.
Each menu in this section is not just design, but a story — one that enhances sales and transforms a guest’s visit into an experience. The goal is always to create a «purple elephant» among the gray: something noticed, remembered, and worth returning for.
Menu Concept as a Sales Tool
The concept continued with cocktails in bottles bearing custom labels, inspired by provocative contemporary artists — from Maurizio Cattelan’s irreverence to Yayoi Kusama’s obsessive patterns. Each cocktail became part of a «collection» guests could take home.
Drinking Culture — Friedrich Bar
The idea began with an accidental discovery. The owner of Friedrich Bar found forgotten paintings in the basement. Instead of hiding them away, he turned them into art. Two artists were invited to reinterpret the canvases, weaving them into the bar’s new visual code.
That same spirit inspired a refreshed menu. Artist Daria Rastunina created the visuals, filling them with bold graphics and striking style. The menu became a visual manifesto and an extension of the bar’s aesthetic.
That same spirit inspired a refreshed menu. Artist Daria Rastunina created the visuals, filling them with bold graphics and striking style. The menu became a visual manifesto and an extension of the bar’s aesthetic.
Cocktail Menu for an Asian Café
For Maneki Wok Café, I developed a cocktail menu concept inspired by the chakra system. Each of the seven cocktails corresponded to one of the energy centers, from root to crown. The minimalistic design combined symbols, descriptions of effects, and the social message: «Your energy is in your glass.»
The concept quickly gained attention: cocktail sales rose, guests actively engaged, and the café received PR mentions.
The concept quickly gained attention: cocktail sales rose, guests actively engaged, and the café received PR mentions.
The third iteration was the Cocktail Horoscope: 12 drinks aligned with the zodiac signs, based on the elements of fire, earth, air, and water. Each element had its own color and corresponding cocktail series. Astrology you could not only read — but taste.
The following year, we extended the esoteric theme with a menu based on Chinese numerology. Guests calculated their destiny number from their date of birth and chose a cocktail matched to it. Each of the nine drinks reflected its number’s qualities — from charisma and energy to intuition and inner strength. The menu became an interactive experience: «Find your number. Taste it.»
Georgian Artists and the Cocktail Gallery
We created a cocktail menu inspired by the works of nine outstanding Georgian artists.
Each drink reflected a painting’s color, rhythm, and mood. A special board displayed miniature reproductions of the artworks printed on canvas, each paired with its own cocktail — expressive, sensual, with a story of its own.
Now the choice of a drink became not just about taste, but also a visual and emotional response.
Each drink reflected a painting’s color, rhythm, and mood. A special board displayed miniature reproductions of the artworks printed on canvas, each paired with its own cocktail — expressive, sensual, with a story of its own.
Now the choice of a drink became not just about taste, but also a visual and emotional response.
Lenucio
Creative advertising is about speaking your audience’s language — one of meaning and value. It’s about making your brand resonate across every channel, stand out in the crowd, and spark recognition. So that when a client chooses you, it’s intentional — and with real interest.